Everyone wants their website to be found easily, and this generally means doing well in the search engine rankings. We now have a whole new industry built around SEO (Search Engine Optimisation), a good deal of which is, in our humble opinion, nothing more than smoke and mirrors.
At the moment web searches are very much dominated by Google, so if you can get good positioning in the Google listings you are likely to reach your target market.
Google is a ‘crawler’ type search engine, so websites have to be built in the right way to do well. You will therefore be relieved to hear that we have always built our websites with Google in mind.
There are no great secrets involved, just sensible rules to be followed. And it’s always worth remembering that not everyone can be on the first page.
If you would like to know more about this important aspect of websites, and you have realistic expectations, please do not hesitate to Contact Us.